作者姓名:
Liang, T.P. and Turban, E.
期刊名稱:
International Journal of Electronic Commerce
論文摘要:
The increased popularity of social networking sites, such as LinkedIn,
Facebook, and Twitter, has opened opportunities for new business models for electronic
commerce, often referred to as social commerce. Social commerce involves using
Web 2.0 social media technologies and infrastructure to support online interactions
and user contributions to assist in the acquisition of products and services. Social media
technologies not only provide a new platform for entrepreneurs to innovate but also
raise a variety of new issues for e‑commerce researchers that require the development
of new theories. This could become one of the most challenging research arenas in the
coming decade. The purpose of this introduction is to present a framework that integrates
several elements in social commerce research and to summarize the papers included
in this special issue. The framework includes six key elements for classifying social commerce
research: research theme, social media, commercial activities, underlying theories,
outcomes, and research methods. The proposed framework is valuable in defining the
scope and identifying potential research issues in social commerce. We also explain how
the papers included in this special issue fit into the proposed research framework.
關鍵字:
Research frameworks, social commerce, social media,
social networking.