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Celebrity Second-Hand Commodites in Online Auctions: The Effects of Celebrity Attractiveness, Contagion, Auction Motivations, and Commodity Types on Consumer Responses

作者姓名: 
Chou, H.-Y.
研討會名稱: 
2nd International Symposium on Business and Social Sciences (ISBSS)
舉辦地點: 
國際研討會論文
發表地點: 
國際專書
舉辦日期: 
November 7-9
年份: 
2013