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Celebrity Worship or Benefit Consideration? The Motivations of Consumers’ Bidding for Celebrity’s Second-Hand Products on Online Auctions

作者姓名: 
Chou, H.-Y.
研討會名稱: 
2012 Advertising and Consumer Psychology Academic Conference
舉辦地點: 
國際研討會論文
發表地點: 
國際專書
舉辦日期: 
December 19-21
年份: 
2012