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Understanding Customers’ Repeat Purchase Intentions in B2C E-commerce: The Roles of Utilitarian Value, Hedonic Value, and Perceived Risk

期刊類型: 
SCI/SSCI
作者姓名: 
Chiu, C.M., Wang, Eric T.G., Fang, Y.H., and Huang, H.Y
期刊名稱: 
Information Systems Journal
卷:期: 
24(1)
年份: 
2014
頁數: 
pp. 85-114
發表狀態: 
已發表