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Gender Stereotypes as a Double-Edged Sword in Political Advertising: Persuasion Effects of Campaign Theme and Advertising Style

期刊類型: 
SCI/SSCI
作者姓名: 
Lee, Yu-Kang
期刊名稱: 
International Journal of Advertising
卷:期: 
33(2)
年份: 
2014
頁數: 
203-234
發表狀態: 
已發表