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The Effects of Promotional Frames of Sales Packages on Perceived Price Increases and Repurchase Intentions

期刊類型: 
SCI/SSCI
作者姓名: 
Liu, H.-H. and Chou, H.-Y.
期刊名稱: 
International Journal of Research in Marketing
卷:期: 
32(1)
年份: 
2015
頁數: 
23-33