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Consumer Benefit Creation in Online Group Buying: The Social Capital and Platform Synergy Effect and the Mediating Role of Participation

期刊類型: 
SCI/SSCI
作者姓名: 
Chen, Yi-Cheng, Wu, Jen-Her, Peng, Lifang and Yeh, Ron Chuen,
期刊名稱: 
Electronic Commerce Research and Applications
卷:期: 
Vol. 14, No. 6
年份: 
2015
頁數: 
pp. 499-513