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Website Interactivity and Promotional Framing on Consumer Attitudes Toward Online Advertising: Functional versus Symbolic Brands

期刊類型: 
其他國際期刊
作者姓名: 
Liang, T.P., Li, Y.W. and Yang, S.M.
期刊名稱: 
Pacific Asia Journal of AIS
卷:期: 
7:2
年份: 
2015
頁數: 
pp. 41-58