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Celebrity (Benedict Cumberbatch) or Drama Character (Sherlock Holmes)? Effects of Playing Drama Characters in Product Advertisements

作者姓名: 
Hsuan-Yi Chou and Wei Qian
研討會名稱: 
International Conference on Business and Internet (ICBI-Fall 2016)
舉辦地點: 
國際研討會論文
發表地點: 
國際專書
舉辦日期: 
November 7-9
年份: 
2016