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Non-Negligible Minor Changes: Effects of Different Pronoun Use and Content-Word Use in Campaign Advertising

作者姓名: 
Hsuan-Yi Chou and Min-Hung Yeh
研討會名稱: 
4th International Conference on Social Science and Management
舉辦地點: 
國際研討會論文
發表地點: 
國際專書
舉辦日期: 
May 10-12
年份: 
2016