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Hypermarket private-label products, brand strategies, and spokesperson persuasion

期刊類型: 
SCI/SSCI
作者姓名: 
Chou, H.-Y. and Wang, T.-Y
期刊名稱: 
European Journal of Marketing
卷:期: 
51(4)
年份: 
2017
頁數: 
795-820