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The Selection of Freebies and the Preference for Freebie Promotions - A Perspective on Item Characteristics

期刊類型: 
SCI/SSCI
作者姓名: 
Hsin-Hsien Liu and Hsuan-Yi Chou
期刊名稱: 
Journal of Behavioral Decision Making
卷:期: 
30(2)
年份: 
2017
頁數: 
420-434