The Roles Of Customer-Brand Relationships And Brand Equity In Brand Extension Acceptance

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期刊類型:

SCI/SSCI

作者姓名:

Chiu, C.M., Huang, H.Y., Weng, Y.C., and Chen, C.F

期刊名稱:

Journal of Electronic Commerce Research

卷:期:

Vol.18, No.2,

年份:

2017

頁數:

pp.155-176