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Posts that attract millions of fans: The effect of brand-post congruence. 

期刊類型: 
SCI/SSCI
作者姓名: 
Wang, Shaojung Sharon; Lin, Yu-Ching; Liang, Ting-Peng
期刊名稱: 
Electronic Commerce Research and Applications
卷:期: 
28
年份: 
2018
頁數: 
73-85