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Right Metaphor, Right Place: Choosing a Visual Metaphor Based on Product Type and Consumer Differences

期刊類型: 
SCI/SSCI
作者姓名: 
Lee, Yu-Kang; Chang, Chun-Tuan; Cheng, Zhao-Hong
期刊名稱: 
International Journal of Advertising
卷:期: 
37 2
年份: 
2018
頁數: 
309-226