|
2012 |
Liang, T.P., Chen, H.Y., Turban, E. and Du. T. |
Effect of Personalization on the Perceived Usefulness of Online Customer Services: A Dual-Core Theory |
SCI/SSCI |
Journal of Electronic Commerce Research |
13:4 |
|
2012 |
Liang, T.P., Wu, C.H., Jiang, J.J. and Klein, G. |
The Impact of Value Diversity on Information Systems Development Project |
SCI/SSCI |
International Journal of Project Management |
30:2 |
|
2012 |
周軒逸、周繼祥 |
手機政治簡訊的廣告效果之探索性研究：臺灣北部五所大學生的試驗 |
TSSCI |
政治科學論叢 |
54期 |
|
2012 |
周軒逸、練乃華 |
當簡訊遇上前導：品牌熟悉度、互動性、個人化、誘因之好奇效果 |
TSSCI |
臺大管理論叢 |
第23卷，第1期 |
|
2012 |
Lien, N.-H., Chou, H.-Y., and Chang, C.-H. |
Advertising Effectiveness and the Match-up Hypothesis: Examining Spokesperson Sex, Attractiveness Type, and Product Image |
其他國際期刊 |
Journal of Current Issues & Research in Advertising |
33(2) |
|
2012 |
林正士、練乃華、周軒逸 |
產品來源國聯想與廣告內容不一致之廣告效果 |
TSSCI |
管理與系統 |
第19卷，第三期 |
|
2012 |
Chou, H.-Y. and Lien, N.-H. |
The Effects of Incentive Types and Appeal Regulatory Framing in Travel Advertising |
SCI/SSCI |
The Service Industries Journal |
32(6) |
|
2012 |
Chun-I Fan, Chien-Nan Wu, Wei-Kuei Chen, Wei-Zhe Sun |
Attribute-Based Strong Designated-Verifier Signature Scheme |
SCI/SSCI |
Journal of Systems and Software |
85:4 |
|
2012 |
Chun-I Fan, Ruei-Hau Hsu, Wei-Kuei Chen |
Privacy Protection for VANETs by Using an Efficient Revocable Message Authentication Scheme |
SCI/SSCI |
Security and Communication Networks |
5:5 |
|
2012 |
An-Shou Cheng, Kenneth R. Fleischmann, Ping Wang, Emi Ishita, Douglas W. Oard |
The Role of Innovation and Wealth in the Net Neutrality Debate: A Content Analysis of Human Values in Congressional and FCC Hearings |
SCI/SSCI |
Journal of the American Society for Information Science and Technology |
63:7 |
|
2011 |
Lee, Y.C. |
m-brand loyalty and post-adoption variations for the mobile data services: Gender differences |
SCI/SSCI |
Computers in Human Behavior |
27 |
|
2011 |
Lee, Y.C. |
Competitive relationships between traditional and contemporary telecommunication services in Taiwan |
SCI/SSCI |
Telecommunications Policy |
35 |
|
2011 |
Lee, Y.C., Chu, P.Y., & Tseng, H.L. |
orporate performance of ICT-enabled business process re-engineering |
SCI/SSCI |
Industrial Management & Data Systems |
111 (5) |
|
2011 |
Lee, Y. C. |
Reciprocal effects of media extensions |
|
Eurasian Business Review |
1(1) |
|
2011 |
李雅靖、李展全 |
英語學習市場之資源競爭研究 |
其他國內期刊 |
中原企管評論 |
9(1) |
